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Nishtha Asthana

Financial Journalist


Nishtha runs a Digital Marketing and Financial Content Creation enterprise based in Singapore, collaborating with firms to establish their organic social media presence and build their brand identity through content marketing, earned and paid media campaigns, and search engine optimisation. In this role, Nishtha also creates high-frequency content for prominent media houses in Asia, including AsianInvestor, FinanceAsia, CorporateTreasurer, DealStreetAsia, engaging with key industry players including asset owners and financial institutions. Nishtha is also a vital member of Nxusworld's leadership team, a Singapore-based deep tech startup specializing in sustainable solutions for businesses. Nishtha plays a crucial role in driving the startup’s strategic partnerships. Before this, with over 15 years of experience at Citibank Capital Markets, Nishtha's background spans Sales and Trading, Product Development, High-Frequency Content Creation, Corporate Communications, and Public Relations at the bank. Passionate about people, communications, and the transformative power of data and disruptive technologies, she is dedicated to helping corporates realise their full potential.

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