Nishtha Asthana
Financial Journalist
Nishtha is the founder of a Singapore-based Digital Marketing and Financial Content Creation firm, specialising in helping businesses build strong organic social media presence and impactful brand identities. With expertise in content marketing, paid and earned media campaigns, and search engine optimisation, she empowers clients to enhance their visibility and engagement. As an independent contributor, Nishtha also creates editorial content for leading Asian media platforms such as AsianInvestor, FinanceAsia, CorporateTreasurer, and CampaignAsia. Her work involves engaging with industry leaders, including asset owners, regulators, C-suite executives, and financial institutions. She also collaborates closely with single family offices and ultra-high-net-worth individuals across Asia, bringing their stories and investment strategies to the forefront. Previously, Nishtha spent over 15 years at Citibank Capital Markets, where she gained extensive experience in Sales and Trading, Product Development, High-Frequency Content Creation, Corporate Communications, and Public Relations. Driven by a passion for people, communications, and the transformative power of data and disruptive technologies, Nishtha is dedicated to helping organizations unlock their full potential and thrive in an ever-evolving landscape.
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The World of Private Markets: A Macro Perspective
25th February | 09:10 - 09:50